DiGRA 2019 
Ritsumeikan University, Kyoto, Japan
August 6-10, 2019

Call for Papers
‘Game, Play and the Emerging Ludo Mix’

 

Media mix (wasei-eigo, メディアミックス or ‘media mikkusu’) bears a particular meaning in Japanese popular culture originating from anime production and consumption in the 1960s. Similarly to cross-media, media convergence, and transmediality, it refers to ways of presenting, representing, and sharing content on different platforms and media allowing dynamic communication between them. Media mix is best seen as a commercial approach as it was conceived to improve advertising strategies through heavy reliance on characters. Of particular importance for media mix are Intellectual Properties that link together various media products and entertainment services across technologies and platforms from TV to toys and game arcades. Its anime origins also bring along a range of analogue formats and outlets as parts of media mix. Conventionally, digital games are seen as one of these possible outlets.

In DiGRA 2019, we invite contributors to consider the possibility of ‘ludo mix’ where games and play increasingly occupy the focal point of such a diversified distribution and consumption model. Ludo mixes may include several versions of a game or several different games together with other content thus resulting in novel media ecologies, business models, and development and consumption cultures.

More details here – http://www.digra2019.org/call-for-paper/